🎬 I come from an international background in advertising, communication, directing, and audiovisual production.
🏆 In 2006, I received the award for Hip Hop Music Video of the Year from Europe 2 TV.
📈 Over the years, the body of work I contributed to — including French hip-hop music videos, advertising films, and communication projects — has generated an estimated 900 million cumulative views and audience impressions across:
YouTube / Dailymotion
social media platforms
and major TV exposure
💼 My professional experience includes:
directing advertising films
producing corporate and branded content
developing communication concepts
writing scripts and campaign narratives
working on projects where storytelling, memory, desire, and visual identity were central
📚 What I can teach in Marketing:
The history of advertising
Famous campaigns that changed the industry
Why advertising works
Branding, storytelling, and persuasion
The link between memory, emotion, the unconscious mind, and consumer behavior
How marketing and sales use psychological triggers in real life
🎯 My teaching style:
Clear, practical, and discussion-based
Real examples from the advertising and media world
Lessons adapted to your level and interests
A mix of theory, case studies, and conversation
🌍 Why learn with me?
I bring both creative industry experience and teaching experience
I help students understand marketing not only as a business tool, but also as a cultural and psychological language
My classes are ideal for learners interested in communication, branding, film, media, and persuasive strategy
🛠 Tools I may use in class:
Visual examples and ad breakdowns
Shared documents / screen sharing
Videos, scripts, campaign analysis
Interactive discussion and guided vocabulary
✨ If you want to explore marketing through the lens of advertising, storytelling, psychology, and real campaigns, I would be glad to work with you.
🚀 Come Join My Trial Class! 🚀
❓What to expect in the trial lesson
A discussion about your goals and interests
A quick level or background evaluation
A first exchange on marketing, branding, advertising, or media culture
A preview of my teaching style through a real case or campaign example
A personalised learning direction based on your objectives
🎯 The trial class helps us see how we can work together if you want to improve in:
marketing communication
campaign analysis
branding and storytelling
persuasive media
audiovisual strategy
❗ Classroom Rules ❗
📝 Please come with:
curiosity
a notebook or digital notes
and a willingness to observe, question, and discuss
💻 Before class:
please check your internet connection
test your audio and camera
and prepare a quiet space if possible
⏰ Cancellation policy
Please cancel or reschedule at least 24 hours in advance
If something urgent happens, kindly inform me as soon as possible
🤝 During class:
questions are always welcome
active participation is encouraged
respectful discussion is essential
progress comes through consistency, attention, and reflection